Steve Ramos Media on Five Actionable Takeaways From Good Discovery(s) Civic Design Festival
Great feedback from attendees, panelists and presenters at Good Discovery(s) Civic Design Festival. Here are Five Actionable Takeaways to Help You Build A Civic Design Community.
Some call the Good Discovery(s) civic design festival; which launched March 26th at Memorial Hall OTR in Cincinnati; an experience.
“Wow,” a friend says to me. “You’re really good at building experiences.”
Others describe Good Discovery(s) as an event; as in you’re clearly focusing on event marketing as much as writing these days.
The conversations between attendees and presenters; team members and panelists continue to flesh out our messaging and values.
Good Discovery(s) is a design conference. It’s an ideas festival. We’re building an interactive marketing summit.
My answer, as the leader of the festival team, emphasizes the startup process and spirit driving our work.
Good Discovery(s) is an interactive design product. More importantly, for our team, Good Discovery(s) is a High Opportunities project with moonshot potential.
After sharing a day of brainstorms, keynotes, networking and panels from artists, designers and entrepreneurs impacting our community for good, it’s no surprise that attendees are enthusiastic for the return of the Good Discovery(s) civic design festival in March 2020.
They’re also eager to reconnect with their Good Discovery(s) tribe at our 2019 meetups starting April 18 at NOVEL Coworking in Cincinnati as well as the 2019 Cincinnati Podcast Festival.
I’m excited for the next steps in community building from our festival team including Sean C. Davis, Founder of the podcast Squirrel Stories, Co-founder Good Discovery(s) and Cincinnati Podcast Festival as well as a Senior Software Developer at Ample.
Will Whitney Dixon, graphic artist and founder of the creative agency Pixxel Designs and Kailah Ware, an emerging mixed media artist and former People’s Liberty grantee, help ignite a Good Discovery(s) video series and online curriculum?
After providing social media marketing in support of the first Good Discovery(s), Tamia Stinson, founder of Tether, a community and talent agency for creative image-makers, may continue to build our community both online and onsite.
After his success as the lead programmer for our festival’s Food Innovation track and as the repeat entrepreneur behind green startups Last Mile Food Rescue, Fourth Harvest and Epicure Cincinnati, Jeffrey Miller continues to advocate Cincinnati as a hub for food innovation. Looking ahead to 2020, how will Miller enhance Good Discovery(s) programming dedicated to reducing food waste?
Imagine the Good Discovery(s) podcast series. Think about what you’ll learn from Good Discovery(s) webinars. Look ahead and see a core festival growing in Cincinnati along with a global network of events.
Yes; our potential is moonshot. Join us. Become a member of the Good Discovery(s) tribe.
Here are Five Five Actionable Takeaways learned from panelists and presenters at the first Good Discovery(s) civic design festival to help you build a civic design community.
1. Transform Equity from Creative Concept to Daily Actions
For many people, equity is a concept to source when building products and services that impact communities. After experiencing a Good Discovery(s) workshop from Ramsey Ford, design director at Design Impact (DI), a social innovation nonprofit, equity has been transformed from an idea into a series of action steps easily implemented in how you create, live and work. Deliver equity by building trust; challenging biases and learning together.
2. One Person Alone Can Ignite System Change
System change, transforming the components, networks, processes and structures that determine how communities, industries and sectors operate, requires corporate-like scale and operations. That’s mainstream thinking; the belief that an innovator has to partner with a corporate to ignite disruption on the level of system change.
Tina Dyehouse, a dispute resolution professional; experienced government employee and the creative force behind City Ombudsman, a digital platform for problem-solving quality-of-life issues, shares a new model for system change with Good Discovery(s) attendees. By learning how to
transform classic forms of bureaucracy from obstacles into tools for good, you gain the ability to single-handedly ignite system change and attract corporate partners to your efforts.
3. Your design can transform entire cities when you embrace the Collective “Good”
Civic design, meaning design products or services that impact communities for good, is a creative concept that emphasizes your deliverables and end products. Thanks to a rousing keynote from Andy Cluxton, Director of Communications Strategy, and Nick Dew, Creative Director at the creative studio BLDG, the Good Discovery(s) tribe gains an upstream understanding of what needs to be part of every successful civic design project. In your engagement, smart strategy and identity design, you need to embrace the Collective “Good” and look past your direct customer to the community around the work. It’s how BLDG elevated the Northern Kentucky city of Covington from an ugly stepsister to Cincinnati to the desired home for young creatives and their startup businesses. Imagine what you can do when you embrace the Collective “Good.”
4. Build Communities and Ignite Influence Via A Joyful Career
Empathy and empathetic design continue to be popular approaches in the branding and marketing communities. A core theme behind this thinking is empathy for others; especially your customers. Publisher, entrepreneur and musician Jeremy Gotwals flips the table for the Good Discovery(s) tribe. He wants creatives to embrace empathy for themselves as much as others. It’s key to his goal of achieving a joyful career. Because once you attain true joy, you can better build communities of advocates, collaborators and customers as well as ignite influence.
5. Build a Design Experience that Prioritizes Purpose More Than Paychecks
Most design and marketing conferences our team attends emphasize business and sales development. That’s fine, but Good Discovery(s) is an ideas festival. Our presenters are creatives impacting communities for good in the areas of art, food innovation, wellness and startups. Our trade floor delivers civic art activations on the topics of community, food and immigration. Our civic design agenda delivers one of the most diverse conference rosters we’ve ever experienced.
Good Discovery(s) is a design experience that prioritizes purpose more than paychecks. That’s what sets us apart from marketing conferences with sessions on learning the latest Facebook algorithms. An experience that prioritizes purpose matches the values of Generation Z and Millennials and will grow as more of these creative customers seek out festivals.
Learn more about Good Discovery(s) civic design festival at gooddiscoverys.com and sign up for our newsletters and all our events.
At his core, Steve Ramos is a content marketer building amazing stories that help businesses grow. He’s also a published author and his business, culture, science and tech stories have been published in ‘QZ/Atlantic Media’, ‘Fast Company’ and ‘NY Mag’. In fact, it was his ‘Fast Company’ story on filmmaker Joss Whedon, Why You Need a Creative Shift Instead of a Vacation,’ that inspired his creative shift from media into branding, content marketing and strategy. Go to steveramosmedia.com for more insights.