Meet FRAMERATE co-creators Matthew Shaw and William Trossell, the Immersive Venice Artists Changing the Future of Cinema.

SteveRamosMedia
5 min readSep 12, 2022

Immersive Venice Artists Matthew Shaw and William Trossell are changing cinema with FRAMERATE: Pulse of the Earth.

FRAMERATE: Pulse of the Earth is a multi-screen immersive installation about environmental change. FRAMERATE, from ScanLAB Projects, makes its premiere at the 2022 Venice International Film Festival.

Do you think about the frame rate when you steady your smartphone before taking a picture or settle into a cinema seat just as the movie starts? Do you know what frame rate is? A well-known quote from French auteur Jean-Luc Godard likely comes to mind. “Photography is truth. Cinema is truth twenty-four times per second.”

At Venice Immersive, the extended reality section of the 79th Venice International Film Festival of La Biennale di Venezia, attendees experience the number of images, shots, or frames a camera takes in a transformative way. FRAMERATE: Pulse of the Earth, an interactive installation, makes its world premiere in competition at Venice Immersive, and the impact is nothing short of transformative.

FRAMERATE co-creators Matt Shaw and Will Trossell are changing the future of cinema with the help of executive producer Meriko Borogrove and producer Anetta Jones.

They’re using emerging technologies involving data collected from three-dimensional scans of British landscapes. They’re team members at London-based ScanLAB Projects, a creative studio innovating architecture, photography, and various mediums via large-scale 3D scanning.

FRAMERATE, open to festival attendees at the Venice Immersive Marketplace through September 10, shares three-dimensional stories of English landscapes, nature, and human impact resulting in construction, destruction, growth, and habitation. The visual scale moves beyond what’s possible from traditional cameras and cinematography. It’s a new type of frame rate.

FRAMERATE: Pulse of the Earth features eight unique UHD (4k), 20-minute films synchronized across eight UHD (4k) OLED screens. Photo courtesy of ScanLAB projects.

FRAMERATE Is an immersive installation,” says Matt Shaw, speaking canal-side at Venice soon after the Venice Immersive media preview. “Our audience members disappear inside a darkened room, surrounded by eight enormous screens that hover above, below, and around them. We’re here at a film festival, and our backgrounds are in…

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SteveRamosMedia

Inventive marketing professional with over 15 years of industry experience. Created over 300 business stories for major media brands. steve@steveramosmedia.com