How Do You Know You’re Ready to Launch a Podcast?

9 min readJul 15, 2022

You’re ready to launch a podcast (or two) when your creativity ignites.

The Script Shop podcast team attends the PoD Discovery(s) festival in Cincinnati to celebrate the art of screenwriting. Photo by Kailah Ware.

Business analysts, entertainment reporters, and podcast publishers agree. Popularity for podcasts continues to surge and drive listener growth. Advertisers keep moving their ad buys to podcasts as podcast audiences grow in diversity and size. Podcast communities are growing with exciting genres like wellness and serial entertainment. It’s no wonder you want to jump on the trend.

Chances are you know the necessary steps for launching a podcast, from sonic branding to production strategies and distribution choices to audience development. There’s a critical question for you to answer before hiring a podcast studio team or buying that top-rated microphone. How do you know you’re ready to launch a podcast? Your answer may at first feel trite. Maybe you’re having a hard time focusing on one reason. Believe me. There are no “wrong” answers as long as they feel significant to you. Remember that initial response you scrubbed as predictable. The reasons for tackling a podcast are dynamic. A rationale that first feels commonplace shifts to something innovative after strategizing your podcast.

Learn four reasons you know you’re ready to launch a podcast. Circle and share the reason that best fits you.

I’m ready when I have room in my marketing budget.

International media professionals join Steve Ramos Media for a design sprint on frontier storytelling. Photo by SR Media.

Suppose you’re a business owner, chief marketing officer, entrepreneur, or organization director looking at the costs of launching a podcast. In that case, you’re ready when you have extra room in your marketing budget.

If you’re a hobbyist, you’re looking for more spending money to fund creative projects.

At first glance, you may think that business owners and hobbyists approach podcasts with radically different business plans. I know from working with diverse podcasters that common threads unite the business owner, the corporate CMO, and the social media influencer.

There’s a legitimate DIY community in podcasting. There are multiple how-to guides for launching a podcast on your…


Inventive marketing professional with over 15 years of industry experience. Created over 300 business stories for major media brands.