Go to The New Frontier Spaceship and Experience Sundance Film Festival 2022

SteveRamosMedia
4 min readJan 21, 2022

Sundance Film Festival 2022 drives innovation via its second virtual edition.

Sundance Diary Day One Thursday, January 20, 2022

Sundance Diary Day One Thursday, January 20, 2022. Photo courtesy of Sundanceorg.

It’s Day 1 of Sundance Film Festival 2022. Festival Director Tabitha Jackson and her leadership team, including Director of Programming Kim Yutani, New Frontier Chief Curator Shari Frilot, and Senior Programmer John Nein, welcome the press and industry via a live-stream panel.

After planning for a hybrid experience, the Sundance Film Festival is all virtual for the second year in a row. The decision is due to the ongoing spread of COVID-19. Sundance leaders benefit from sourcing lessons learned from the first virtual platform launched in 2021. They’re experimenting with immersive design to improve experiences around delight, gathering, and chance encounters.

“We are together in the moment to discuss the work and converge to make meaning. That’s the magic of the festival,” says Sundance Festival Director Tabitha Jackson, speaking during the press panel. “We have adapted. We have always been about values-driven innovation. We adapt and thrive.”

Are you interested in future storytelling? The artists and creative leaders of Sundance 2022 are ready to inspire. Dive into Sundance 2022 from anywhere in the world and experience powerful stories on topics including the climate crisis and reproductive rights

RJ Cyler (left), Sebastian Chacon, and Donald Elise Watkins lead the one-wild-night comedy ‘Emergency,’ premiering at the Sundance Film Festival 2022.

What I’m Watching:

Emergency

Filmmaker Carey Williams and writer KD Davila mine the audience-friendly, one-wild-night genre for Emergency, a forgettable, college-set comedy. Emergency premieres in the U.S. Dramatic section of Sundance Film Festival 2022.

Roommates Kunle (Donald Elise Watkins), Sean (RJ Cyler), and Carlos (Sebastian Chacon) watch their plans for all-night partying fade after discovering a passed-out girl (Maddie Nichols) on the floor of their house. They set out to transport the girl to a nearby hospital. Unfortunately, racial profiling by the cops and the girl’s older sister (Sabrina

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SteveRamosMedia

Inventive marketing professional with over 15 years of industry experience. Created over 300 business stories for major media brands. steve@steveramosmedia.com