Are you inspired to craft stories using XR technologies? Check out these Frontier Storytellers impacting their industries.
When asked why I regularly attend the Sundance Film Festival, I shared this with a Bay Area reporter. If you want to learn about the future of transportation, you head to the Detroit Auto Show. If you want to experience the latest in consumer technologies, you walk the trade floors of the Consumer Electronic Show. If you want to discover the future of storytelling, you attend the Sundance Film Festival. Thanks to its New Frontier section, Sundance is more than a film festival. New Frontier is a space to experience the new digital tools and services Sundance artists and collaborators use for their interactive projects.
“We saw the Covid-19 lockdown affect our theatre and dance communities,” says New Frontier Chief Curator Shari Frilot, speaking during a virtual press panel at the start of the 2022 Sundance Festival. “These artists turned to technologists in remarkable ways.”
Creative colleagues and marketing peers frequently choose the phrase future storytelling to describe interactive (XR) and immersive content. I prefer the name frontier storytelling. I like frontier storytelling because content creators use frontier technologies to better interact with audiences. Storytellers use frontier tech tools like durational VR, immersive web experiences, interactive audio, and VR chat.
Artists, marketing leaders, and media pros also source inspiration from Sundance’s New Frontier section. It’s inspiring how storytellers can trace the journey of XR content through 16 years of New Frontier. That’s another reason I embrace the terms Frontier Storytellers and Frontier Storytelling.
Are you a content creator inspired to craft stories using the latest XR technologies? Check out these Frontier Storytellers impacting their industries.
Frontier Storytellers: Emma Roberts and Ben-Joseph Andrews
Frontier Tech: Durational VR