A $47 Billion Value, charismatic co-founder, and financial fallout come together for the compelling startup documentary “WeWork: or the Making and Breaking of a $47 Billion Unicorn.”
Filmmaker Jed Rothstein emphasizes human drama behind the financial roller-coaster ride of coworking startup WeWork.
Streaming in the Documentary Spotlight section at SXSW Online 2021, “WeWork: or the Making and Breaking of a $47 Billion Unicorn,” filmmaker Jed Rothstein pulls back the curtain on the most compelling tech business story in recent memory. Ignited by best-in-class branding, charismatic leadership by co-founder Adam Neumann, and purpose-driven messaging, coworking startup WeWork snowballs from its first location in Lower Manhattan to global dominance in the coworking industry and a $48 billion valuation. Rothstein offers new insights behind the WeWork story via interviews with employees like Megan Mallow and Don Lewis and various business pundits. Rothstein and editor Samuel Nalband craft the storytelling with fairness. They capture the early excitement of WeWork customers and the hustle of Neumann.
Startup stories often focus on money raised and lost. Rothstein never loses sight of the emotional pull of a startup valued at $47 Billion. Wisely, he moves beyond the failed public offering, financial…
